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Alphabetical DEFINITIONS to terms and abbreviations used on this page are HERE. As a non-webmaster you will not be concerned with SEO. This is for webmasters only.  SEO is how the webmaster gets his website visible to the search engines which display his website hopefully on the first page of results after someone enters a keyword or phrase into their favorite search engine. SEO and inbound linking - I've already touched on this a little, and I plan to write an entire article devoted to SEO, but for now you might get a basic understanding from this free ebook "SEO Made Easy".  Also , here is a helpful video in which Frank Kern interviewes SEO guru, Nancy Andrews in Part I.   In Part II, you can watch as she conducted a live SEO experiment to see if she can get her page listed in the top 10 at Google before the interview is finished. If you have any questions about SEO, just ask me.  Chances are 99% that I can either answer them or point you to a resource that can.   Link exchanges with other webmasters are good, but one-way inbound links are even better.  Just remember that if you exchange links, the other site should be relevant and of a PR of 5 or higher.  Make it your goal to acquire at least one quality inbound link per day to your web site.     Much More SEO Coming Soon .... Home Page

Introduction Ads Posting Article Submission Blogging Business Cards Directories E-list Email Spamfix Forum Posting Funded Proposal Groups GTTs LCP, Squeeze pages, and AutoResponders Link Exchange Networking Pay-per-click Product Information QS2W System Reverse Marketing Prospect Scripts SEO Signature file Traffic Exchanges Other ideas Help group VistaPrint

Definitions and Abbreviations        return to top

Anchor text - The text that is displayed in a link.
Example:  In this link (Main Portal), http://keijie.com is the link; Main Portal is the anchor text.  (RETURN)

Auto-responder - Program which automatically emails your prospects with letters you compose and at time intervals you choose  (RETURN)

CC - Conference Call

Fold - the area of a page that appears in a browser WITHOUT scrolling; as in "above the fold."     (RETURN)

LCP - Lead Capture Page.  Collect contact information.  Builds your prospect list.   (RETURN)

PPC - Pay Per Click advertising.  You bid against other webmasters for certain keywords, to have your page listed in the sponsored searches which are usually at the top of the search page.     (RETURN)

PR - search engine Page Ranking  (Highest possible PR is 9)    (RETURN)

SEO - Search Engine Optimization.  Methods used to increase your ranking in the search engine results   (RETURN)

Traffic Exchange  - Free-to-join websites where you surf for credits which you use to get visitors to your website

URL -Universal Resource Locator - this is the web address for a website     (RETURN)

USP = Unique Selling Proposition (uniqueness of your product that differentiates you from rest of your compeitors)
HOOK = Something that makes reader want to continue and find out more.
EXAMPLE of USP, and HOOK:  "After my 2nd Foreclosure in 2 Months, This is How I Cleaned my Credit FICO."     (RETURN)

CTA = Call To Action
SQUEEZE PAGE - is a type of short sales letter used for list-building (like my "take+ctrl" page).  Invokation of curiosity is most important element, with just enough conficence-building to deliver the message.  Once people opt in out of curiosity, then you must build confidence through your follow-up emails.     (RETURN)

Webmaster - a person who builds and maintains a website(s) RETURN

Nutronix Phone Numbers
While BNA Support is the preferred and most efficient method of Support.  Nutronix phone service hours are 11 AM - 5 PM Eastern Monday through Friday.
804-559-8900
877-990-9951 Toll-Free in the US and Canada
804-559-9503 Fax