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First Steps
 

As a non-webmaster you can also use PPC marketing.
Use the URL of your affiliate website which the company hosts for you.  That is the most basic "no-frills" way to use PPC to promote, but it still leaves you with the disadvantages discussed at the beginning of this book. 

But to have more success, use an autoresponder such as TrafficWave,and point your PPC ad to the LCP connected to your autoresponder.  One of the features of TrafficWave is that it includes several LCPs from which you can choose and edit to your taste.  It is hosted on their server, so you don't have to become a webmaster if you don't want.  This is also the autoresponder which is used in the Quick Start to Wealth Team Elite marketing system. 

The next best thing to having your own website and domain is having a system such as the QS2W marketing system, which sends people to the tour and signup pages which our upline member, Harold Bryant, creates, maintains, and hosts for you.  You would just use thethe URL of your QS2W LCP.   If you don't plan on building, hosting, and maintaining your own websites, I highly recommend you consider implementing this marketing system. Even though I also promote through my own website using TrafficWave autoresponder, I still also use the QS2W  marketing system.

PPC
Like an auction, you bid for keywords in competition with other webmasters.  If your bid is the highest, your website description will be placed at the top of the search page for that keyword (phrase).  If you bid next highest, your ad is placed in the second position, and so on.  If you bid 75 cents for the keyword phrase, "home business," you will pay 75 cents each time someone clicks your ad in the search results page.

You can easily go broke if you don't carefully research your keywords.  You also need to know how much each click is worth to you in terms of how many clicks does it take to make a sale, compared to how much money you make from a sale. 

A big 'key" (pun intended) is to super-niche; bid on keywords which target small niches and are less likely to receive much competition in the bidding war with other webmasters.  You must, however, balance this.  If the keyword phrase is so specialized that very few people ever search on it, you are likely to not receive many visits anyway. Download free ebook on PPC marketing. There are other search engines offering PPC services, but the  main ones (in order) are listed below.

• Google is listed at the top, because it is the number one search engine and the PPC pioneer.  More people use this search engine than any other.  It is so popular that it has become a verb, added to the 11th edition of the Merriam-Webster Collegiate Dictionary in July 2006.  Now that's success!  The downside for us marketers is that Google's popularity means that there is greater bidding competition for keywords and therefore higher cost.
• Yahoo is also a very popular search directory and a very good place to begin your PPC campaign.  It is less expensive and your ad will be displayed in some other niche directories as well.  Yahoo is also less restrictive with how you word your ads.
• Looksmart is a much less expensive alternative, but I did not get nearly as many results.
• MSN entered the world of PPC in 2006.  I have not personally tried this one so I cannot review it, but here are some comments I found on the internet.  1st comment   2nd comment   3rd comment
• PPC reviews - Before you plunge, you may want to check out a few reviews such as this one

I am surprised it took the search engines so long to come up with this idea. Selling PPC advertising is what initiated Google's huge financial success.
 

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