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First
Steps
Introduction
Ads
Posting
Article
Submission
Blogging
Business
Cards
Directories
E-list
Email
Spamfix
Forum
Posting
Funded
Proposal
Groups
GTTs
LCP,
Squeeze pages, and AutoResponders
Link
Exchange
Networking
Pay-per-click
Product
Information
QS2W
System
Reverse
Marketing
Prospect
Scripts
SEO
Signature
file
Traffic
Exchanges
Other
ideas
Help
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VistaPrint
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DEFINITIONS
to terms and abbreviations used on this page are HERE.
Ebooks (viral
marketing). Write an ebook on something that would be of interest
and contain valuable information for your target audience. To get
this ebook, require people to put their name and email address in your
form on your LCP.
Put links to your products andLCP
inside this ebook wherever appropriate. Give this book away for free
(maybe as part of a funded proposal). Allow and encourage people
to give this book full of valuable information away as long as it is kept
intact with all your links. And those people will do the same, and
so on. Soon your ebook with your links will be all over the internet.
This is an example of viral marketing.
If you don't want to write your own
ebook, there are people who will give you their ebook AND allow
you to rebrand it with your links! Try this
search on rebrandable ebooks.
Steps to creating your own viral
marketing ebook
1. Come up with a product idea based on your program you are
already marketing
Example: if you're promoting a sports betting affiliate program,
you might create a book on becoming a successful sports bettor.
2. Get the tools you need to succeed.
Domain name, hosting,
auto-responder,
ebook
software (.pdf), graphic
design software, ebook
cover software
3. Outline your book chapters into articles.
Think
up 12 - 15 articles in sequence and write about them
700 - 1000 words of useful information per page, not information people
could get for free
4. Write your content
If
you are stuck for content, interview an authority
Don't forget to tactfully add in your affiliate links.
5. Create your sales letter
http://www.instantsalesletters.com
http://www.saleslettergenerator.com
6. Plug in your autoresponder seires
Use
chapter from your book as a teaser
Emphasize urgency
7. Advertise!
No matter what topic
you're selling on, there is one market who will want your book for the
sole purpose of selling it - The internet marketing crowd.
Email lists are made up
of people who have expressed enough interest in your product to request
that you add them to the list of people that you send important information.
Retain these list members by continuing to send them valuable information
periodically. You can mention your relevant product in your emails.
These are your contacts. These
are your prospects, your future leads, your future customers and future
downline. People fill in your form on your LCP
, and your autoresponder automatically sends them emails. There is
more discussion on building your permission email list in MY
YAHOO GROUP,
Here are several ways to build
your list through your autoresponder.
Make banner ads (or
use your sponsors' if provided), and link them to your LCP.
Place ads on internet
classifieds and include a link to your LCP.
Include a link
to your LCP in your forum profiles.
Include a link
to your LCP in your email signatures.
Include a link
to your LCP in your articles resource box.
Include a link
to your LCP in your PPC advertising.
When you exchange
business cards, ask them directly, "Do you mind if I add your email to
my list?". Write on the back of their card "add" or "don't add."
Giveaway promotions build your
lists.
You
can run your own
giveaway
script.
Make your email subject line stand
out in a crowd so it will get opened.
Indent your subject
line (----indented subject line---)
Add more subscription
boxes to your website
Put one on each
page of your website
Look at this clever
creative
example.
Use a squeeze page
This is
a subscribe form that leads to either a free report or a sales letter (like
my TrafficWave
page)
Write free articles
Write
a few free e-courses that people can subscribe to via links to an auto-responder
which you weave into your articles.
Start your own forum
People love to
answer questions, so after a while you won't need to answer so many questions
yourself
Brings repeat
visitors to your website
Don't use free
3rd party services. Do it yourself with software and use your own
web host. Good software at: http://forum.snitz.com/
Events , boot
camps, seminars, meetings - talk to other attendees; build new business
relationships. These can be expensive to attend, but some people
have even been known to just 'hang out' in the lobbies of such events to
cultivate new relationships.
Ezines and newsletters -
Writing your own ezine or newsletter is one way to build your list.
If your newsletters are filled with information your readers can use, they
won't mind you recommending a product. In fact, they would probably
trust your recommendation more than someone they have never heard of.
Keep giving them valuable information in your newsletters, and you build
their trust, which in turn builds your list, and ultimately your sales
and downline.
You should send out your newsletter
at about the same time, same day, and consistent interval. Once a
week is good. Once every two weeks is ok too, if you don't have the
time or material to send it weekly. The point is to be consistent,
so your readers will be expecting it.
Archive your newsletter on your website
(and make the archive known to your subscribers), but keep your archives
2 or 3 issues behind so your email subscribers readers can still benefit
from being on your list. This benefits you in a few ways.
1. It provides relevant
content linked to your home page (SEO).
2. It makes your site
a trusted "authority" site (good SEO).
3. It makes people bookmark
your site (good SEO and traffic).
4. Allowing people to
read your back issues without having to signup for your newsletter gives
them a preview, enticing them to join.
Be sure to keep your newsletter
off SPAM lists
Be sure your
email message is CAN-SPAM law compliant
Be sure your list
is double opt-in
Keep detailed
records of all subscribes and unsubscribes; IP addresses, when subscribed,
and when unsubscribed
Don't purchase
bulk email lists or harvest emails from the internet
Avoid using spam
trigger words like, "spam, free, special, guaranteed," etc.
Be aware of these "SPAM triggers"
that may cause email filters to delete your mail -
First 8 characters of the From address are digits
- Subject contains "advertisement"
or "adv"
- Body contains "money back"
- Body contains "cards accepted"
- Body contains "spam removal
instructions"
- Body contains "extra income"
- Subject contains "!" AND
Subject contains "$"
- Subject contains "!" AND
Subject contains "free"
- Body contains ",000" AND
Body contains "!!" AND Body contains "$"
- Body contains "Dear friend"
- Body contains "for free?"
- Body contains "for free!"
- Body contains "Guarantee"
AND Body contains "satisfaction" OR "absolute"
- Body contains "more info"
AND Body contains "visit " AND Body contains "$"
- Body contains "SPECIAL
PROMOTION"
- Body contains "one-time
mail"
- Subject contains "$$"
- Body contains "$$$"
- Body contains "order today"
- Body contains "order now!"
- Body contains "money-back
guarantee"
- Body contains "100% satisfied"
- To address contains "friend@"
- To address contains "public@"
- To address contains "success@"
- From address contains
"sales@"
- From address contains
"success."
- From address contains
"success@"
- From address contains
"mail@"
- From address contains
"@public"
- From address contains
"@savvy"
- From address contains
"profits@"
- From address contains
"hello@"
- Body address contains
" mlm"
- Body address contains
"@mlm"
- Body address contains
"///////////////"
- Body contains "check or
money order"
- Body contains "click here"
or "click below" (try using "visit here" instead)
Mention on your website that newsletter
subscribers get each issue 2 weeks BEFORE it is archived for general viewing.
Make sure you encourage your subscribers to tell their friends to signup
for your newsletter. You can have them send their friends to your
archives on your website. Of course you will have a signup page on
each archived page. . . and so your list grows.
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