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First Steps

Promotion as a webmaster
To use article submission as a promotion tool, you really need to be a webmaster with your own website, because the articles sites generally do not allow you to include links or ads within your article.   The value in article submission lies in the ability to establish yourself as an authority, but the main value is that the inbound link in your bio box at the bottom of your article boosts your ranking in the search engines. 

Article submission - If you can write, this is an effective promotion tool and a great way to get inbound links to your web site.  Even if you don't like to write, there are articles you can buy with private label rights (meaning you can publish them as your own).   Keep in mind,you are not expecting so much to have readers click to your page as you are having the inbound link boost your SE ranking.
PLR (Private Label Rights)  content
Warrior Forum has a big list of PLR sites
PLR Gold
PLR Pro
PLR Newsletter
Private label content:
Nicheology.com
Content Goldmine

Article-writing rules:
    Do NOT try to sell your product in the ad, article, or post itself, just aim to generate a targeted click to your website which sells the product.

    Include your keyword phrase in the title and body of the article, ad, or post, but don't spam the body text.

    Articles and posts must weave a soft promo into the body; you cannot directly promote (Use the "Useful But Incomplete" method).

    "Useful But Incomplete" method - article is informative and useful, but reader must buy your product in order to truly benefit from your advice.

    If your sponsor offers something free (report, course, trial) on your website, mention this in your article rather than directly promoting your product.

    A good plan is to create 10 keyphrases and an article and ad SEO for each.  Hope to get ranked for 5-6 of them.

    You can use ad-cloaking (costs about $60) teniques to submit multiple ads and articles to authority sites,  promoting your same site. If the site you are submitting to allows it, you can use the free method.

3 different article formats:
    Quick Tips: choose 3-7 tips, secrets, ways, etc., and write a paragraph or two about each of them.
    FAQ:  as above, except answer the top 3-5 questions a potential customer might have.
    Product Reviews:  State the product's intent, and give your critique on how well it accomplishes its stated purpose.

    (PR 7) prwebPRICEY!
    (PR 7) squidoo
    (PR 7) suite101
    (PR 6) ezinearticles FREE
    (PR 6) articlecity.comallows 2 or 3 linked texts within article.
    (PR 5) businessknowhow    no ad, no guarantee they will use article
    (PR 5) associateprograms
    (PR 5) mlm.business-opportunities
    (PR 4) qassia
    (PR 4) articlesalley
    (PR 4) articlesphere
    (PR 3) goarticles FREE   Approval process less stringent than ezinearticles.
    (PR 3) searchwarp
    (PR 0) pro-marketing-online

Bookmark at these content directory websites - a place for your content such as blogs, articles, favorite links.  Of course it is a bonus if your article becomes popular here, but your main interest lies in the fact both Digg and Propeller ping the search engines several times a day thus helping to propel your article or blog page up in the search engine rankings, which in turn propels your main website ranking since you have your signature in your article or blog.
    (PR 8) http://digg.com - According to Digg.com, "Digg is a place for people to discover and share content from anywhere on the web. From the biggest online destinations to the most obscure blog, Digg surfaces the best stuff as voted on by our users. You won’t find editors at Digg — we’re here to provide a place where people can collectively determine the value of content and we’re changing the way people consume information online." .  Learn how Digg works.
    (PR 7) http://propeller.com - is AOL Time Warner's version of Digg and works much the same way.
    (PR 6) http://scribd.com You can submit your documents such as ebooks (no html) for the world to see.  You can also create a group (just like in Yahoo Groups).